About Us

Not just a name, it’s a name which relates to quality, trust, and commitment.

A brand which understands your feelings and values your money.


Pooranchand Sarraf was founded by Late. Shri Pooranchand Saini in 1948. About more than 55 years of service, it has been known for their good service best quality and purity in West U.P and Uttarakhand.

In September 2016 Pooranchand Sarraf becomes a private limited company and launched its first brand name ‘SHUBHKI’ Jewellery which is founding & directed by his son and grandsons.

Over the last many years Pooranchand Sarraf serves its customer in best quality of gold and silver jewelry and now are presenting SHUBHKI with new innovative ideas to serve our customer best in silver jewelry and customized gold jewelry. Shubhki is one of the trusted and fastest growing silver jewelry brand from the house of Pooranchand Sarraf Pvt. Ltd. It offers traditional as well as trendy designs in silver. Shubhki not just providing jewelry but more than that presented to the customer a fusion of emotions and sleek trendy jewelry maintaining the culture of Indian society.

It deals in antique, oxidized, Chitai work and modern  92.5% sterling silver jewelry for all age. We have a large collection of Men’s, Women’s and gifts items. Our motive is to serve our customer by providing the best collection at the best price.

Shubhki will be honest towards its customer by maintaining transparent transaction. The brand propagates ethical practices and provides the customer a certification of regarding material and buyback policies.


Mission – To create strong bonding in relationships by expressing feelings and emotions in the form of jewelry.

Vision – We want to be part of every family and relations by providing the best product, best service at the best price.


We welcome you to our website and invite you to visit or contact us.